Motto

Pick one thing you’re good at and do it well.
We pick fishing!

Mission

Our mission is to put delicious, orange Kokanee slabs on our customers’ tables—one bent rod at a time.

We deliver premium Kokanee tackle engineered to produce more bites and trigger consistent action in lakes across Idaho and Kokanee fisheries nationwide. Each piece of gear features unique color combinations, UV-reactive elements, and custom designs to give anglers the edge—whether you’re targeting aggressive feeders or coaxing strikes from the pickiest Kokanee in the lake.

We’re here to help you turn your next fishing trip into a memory-maker—with tackle that catches more and outperforms the rest.