Hoochie Mama™ Tinsel Squid Lure Rig DC Diamonds™ Premium Tackle

The Hoochie Mama™ tinsel squid lure rig is the lure that put DC Diamonds™ on the map — the original, the innovator, and the rig that permanently changed what kokanee anglers expect from a hoochie.

Built with DC Diamonds’ exclusive, in‑house‑manufactured tinsel skirts and our own proprietary skirt + hoochie color‑combo designs, this rig delivers a flash signature and movement that no other manufacturer has ever been able to match.

Each Hoochie Mama™ is engineered with a tinsel skirt layered underneath the rubber hoochie/squid body, creating a dual‑action flash effect that standard hoochies simply can’t produce. The tinsel fires light from within the skirt, while the outer hoochie adds shape, motion, and color — a combination that only DC Diamonds™ builds, and one that no other kokanee lure on the market has successfully replicated.

Our custom tinsel blend throws a sharper, brighter, more dynamic flash than any standard hoochie rig. Paired with our original, never‑copied color combinations, the skirt creates a lifelike pulse that pulls kokanee, trout, and salmon from distance — especially in deep water, low light, or high‑pressure conditions where ordinary rigs disappear.

Hold it up next to any other hoochie rig on the market and the difference is immediate.
Your skirt shines harder.
Your skirt moves cleaner.
Your color combos are unique.
Your rig outperforms everything around it.

This is the product that truly sets DC Diamonds™ apart from every other tackle manufacturer. Until someone figures out how to duplicate your tinsel process and your color‑combo engineering, the Hoochie Mama™ stands alone — unmatched, original, and impossible to replicate.

More flash. More attraction. More fish. That’s the Hoochie Mama™ difference.

Feature Highlights

• Exclusive in‑house tinsel skirts — no other kokanee lure uses this material or build
• Original skirt + hoochie color combos invented by DC Diamonds™ and unmatched in the market
• Dual‑action flash system with tinsel skirt layered under the rubber hoochie
• Unmatched flash signature that outperforms standard hoochie rigs
• Designed for kokanee, trout, and salmon with proven strike‑triggering movement
• Hand‑tied and hand‑assembled for consistent quality and durability
• Ideal for trolling in all water and light conditions